MAINSTREAM TV NETWORKS VS STREAMING PLATFORMS: THE EVOLUTION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND INNOVATION

Linear TV networks have long been recognized as mainstream television models, relying on fixed air times via satellite. In contrast, on-demand streaming operate on subscription models, with Netflix, major competitors, and Apple TV+ serving as leading platforms. As digital engagement shift, rivalry between conventional TV networks and online content